Based in the UK, Rupa leads the Aviation Week Network's audience engagement and digital content strategy.
Since joining in 2010, Rupa has helped usher Aviation Week into a more mobile, social and digitally interactive era. She leads a team that has twice been awarded the Aerospace Media Award for Best Integrated Social/Digital Media and achieved finalist status for the 2014 Jesse H. Neal Business Journalism Awards in the Best Use of Social Media category. She was also part of a team responsible for the digital development of Aviation Week's Paris Air Show app, which won the 2011 B2B Magazine social media awards.
Prior to joining the Aviation Week Network she led multi-stakeholder communications at London City Airport.