ASM’s courses give you the knowledge and skills for a successful career in route development. They are a must for anyone who wants to make their mark on the profession.
ASM is pleased to launch its 2021 training programmes. In 2021 we are running a series of courses for all levels and all needs in May, June, August and September. Uniquely, all of our courses are offered as virtual or location-based giving the delegates the option to attend in person or online. The price for each of the courses is the same irrespective of the format chosen.
All of our courses have been adapted and tailored to include the impacts and opportunities from the current crisis and explore topics such as recovery, stability, growth and staying ahead of the competition. Practical steps and implementation recommendations will also be more heavily emphasized to help delegates towards the path to recovery.
2021 Training Courses
Fundamentals of Route Development for Airports and Destinations
This course offers a comprehensive introduction to air service development, catering primarily to those who are relatively new to the function. Delegates will receive practical tools and techniques to attract new routes and growth from airlines.
May 24-25
June 8-9
August 23-24
September 14-15
Route Traffic Forecasting, Catchment Analytics, Data and
Long-Term Forecasts
This course is aimed at practitioners who wish to learn the most up-to-date techniques to generate both short and long-term traffic forecasts, including how to utilize appropriate market data, understanding how successful your target route can be and tips on how to pitch to the airlines.
May 26-27
June 10-11
September 16-17
Marketing to Airlines and Implementation of Route Support Deals
A course designed for individuals who have direct responsibility for, or involvement in, the marketing of airports and destinations to airlines and negotiating incentives with airlines, in support of an air service development strategy. Will appeal to experienced B2B marketers, route developers and those appointed to an aviation marketing function.
June 15-16
August 25-26
September 21-22
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“Best place to start with air service development.”
Karan Sinha
Product Manager
Sabre
“Very interesting and thorough training, not too theoretical, very practical.”
Martine Sahl
Route Development Manager
Strasbourg Airport
“Excellent, very relevant material that will help me to 'up' my game in airline route development.”
Angela Mclean
Interim President and CEO/VP
Saint John Airport
