US startup LCC Breeze Airways launched operations on May 27, 2021, with service from Florida’s Tampa International Airport (TPA) to South Carolina’s Charleston International Airport (CHS). The Utah-based carrier, founded by entrepreneur David Neeleman—who also launched WestJet, JetBlue and Azul Brazilian Airlines, among others—is targeting unserved markets in “cities that have been forgotten or neglected.” Currently, Breeze serves 16 US airports, offering the most capacity from CHS, New Orleans Louis Armstrong (MSY) and TPA. Breeze is eyeing rapid expansion and seeking network growth opportunities across the Americas, the Caribbean and Western Europe. The airline presently operates six Embraer E190s and three E195s. Three E190s are parked/in reserve and a single aircraft if parked.
Photo credit: Airbus
US startup Breeze Airways expanded its Airbus A220-300 order book by 20 aircraft for a total of 80 of the jets on order. The order was previously categorized as undisclosed in Airbus’ backlog, and the announcement coincided with Breeze unveiling a new livery for its A220 fleet. The Utah-headquartered airline plans to take delivery of its first aircraft during the fourth quarter of 2021.
Aegean A320: Before
Credit: Rob FinlaysonAegean Airlines A320 old livery
Aegean A320: After
Credit: Aegean AirlinesAegean Airlines entered a new era of growth Feb. 12, 2020 with the delivery of three Airbus A320neos, powered by Pratt & Whitney GTF engines. The Greek flag carrier also officially revealed its new livery and brand identity on the new aircraft, which was placed in scheduled service Feb. 14, from its Athens hub to Munich. Aegean Airlines CEO Dimitris Gerogiannis said, “2020 signifies a new beginning with a new dynamic, new potential and new identity for Aegean. The next 24 months will be extremely creative for us, since we will design our renewed product offering.”
Rob FinlaysonLufthansa A340-600 in old, iconic livery.
Boeing 747-8 in new Lufthansa livery, which was unveiled Feb. 7, 2018. The new, modernized brand image that drops the gray from the underside and engines as well as the yellow circle behind the company’s 100-year-old crane logo on the tail for a purely blue-and-white exterior.
Lufthansa: Before and After
A Boeing 747-8I in the new livery sits in front of an Airbus A380 with the old color scheme at Frankfurt airport
Scandinavian Airlines: Before
Rob FinlaysonSAS Airbus A320neo
Scandinavian Airlines: After
Scandinavian Airlines (SAS) revealed an update of its aircraft livery Sept. 19, 2019. The new color scheme, the airline’s first revision of its livery for more than 20 years, sees its traditional blue tailfin extended over the rear fuselage, while the engine nacelles lose their traditional orange in favor of silver-gray with a blue band and the name “Scandinavian.” This is an A350.
United Airlines: Before
United Boeing 737-800 in post-merger livery when United and Continental Airlines merged in 2010.
United Airlines: After
United Airlines unveiled a new, modernized livery in April 2019.
UAE-based LCC Air Arabia marked its 15th anniversary with a brand refresh in October 2018. The airline said it retained its symbol, the seagull, modernizing and enlarging its wingspan—a reflection of the carrier’s continuing growth. The new livery reverses out the red and white colors of the fin compared to its predecessor, enlarges the airline’s name on the forward fuselage and largely dispenses with the former light silver-grey shade used on the rear of the fuselage.
Calgary-basedWestJet unveiled a new livery on a 787-9 rendering that was introduced on its newly delivered Boeing 737-8s in June 2018. WestJet received its first 787-9 in January 2019.
Austrian Airlines: Before
Joe PriesOld livery on an Austrian Airlines Boeing 777-200
Russia's UTair Aviation Boeing 737-500 in old livery.
Utair Aviation: After
New Utair Aviation livery, which was rebranded Oct. 31, 2017.
Air Transat: Before
AirbusOld Air Transat livery on an Airbus A321neo.
Air Transat: After
Canada’s Air Transat unveiled a new livery Nov. 13 as the leisure carrier celebrated its 30th anniversary at Montréal-Trudeau Airport.
S7 Airlines: Before
S7 Airlines' old livery on an Airbus A320.
S7 Airlines: After
AirbusNew S7 Airlines livery on an Airbus A320neo, July 2017.
Hawaiian Airlines: Before
Rob FinlaysonOld livery on a Hawaiian A330-200.
Hawaiian Airlines: After
Hawaiian Airlines unveiled a new livery and brand May 1, 2017. Rendering of new livery on an A330.
Air Canada: Before
Rob FinlaysonAir Canada livery from 2004-early 2017.
Air Canada: After
Air Canada on Feb. 9, 2017 unveiled a new livery for its entire fleet of 300 mainline and regional aircraft, which are being repainted in a “bold black and white design that highlights its iconic red maple leaf encircled ensign, or ‘rondelle,’ that returns to the tail of the flag carrier’s fleet after an absence of 24 years.”
Kuwait Airways: Before
Kuwait Airways Airbus A310-300
Kuwait Airways: After
Kuwait Airways unveiled a new livery on a Boeing 777-300ER in October 2016.
Rob FinlaysonNew livery on Qantas Airbus A330-300 in October 2016.
Belavia Belarusian Airlines: Before
Russia's Belavia Belarusian Airlines 737-300 in old livery.
Belavia Belarusian Airlines 737-800: After
Belavia Belarusian Airlines
Russia’s Belavia Belarusian Airlines took delivery Aug. 15, 2016 of the first of three new Boeing 737-800s out of an order placed in 2014. The new 189-seat 737-800, which bears the Minsk-based carrier’s new livery, is configured in a one-class economy layout.
LAN Airlines: Before
Rob FinlaysonOld livery of Chile-based LAN Airlines A319.
New livery unveiled in September 2015. CityJet Avro RJ85
New livery-CityJet Avro RJ85 unveiled Sept. 4, 2015.
Dragonair A330-300 in old livery
Dragronair rebrands as Cathay Dragon: After
Hong Kong-based Dragonair was renamed in January 2016 to Cathay Dragon in an effort to align itself more closely with parent Cathay Pacific. Its aircraft will be repainted with a livery design similar to Cathay Pacific’s. However, the two airlines will continue to be operated separately under their own licenses.
Dragonair tail with Cathay Dragon tail: Before and After
CathayOld Dragonair tail with new Cathay Dragon tail
Alaska Airlines: Before
Boeing 737-800 in old livery.
Alaska Airlines: After
Alaska Airlines on Jan. 25, 2016, unveiled its first major brand change in 25 years on a newly painted Boeing 737-800. The Seattle-based carrier said the refreshed brand will be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet.
EasyJet A319 in old livery
EasyJet A320 in new livery November 2015
EVA Air: Before
Old livery of EVA Air on an A321.
EVA Air: After
EVA Air unveiled a new livery as it took delivery of its 22nd Boeing 777-300ER on Nov. 11, 2015.
Vietnam Airlines: Before
Old livery of Vietnam Airlines A330-200.
Vietnam Airlines: After
Vietnam Airlines rolled out a new corporate identity to coincide with the launch of a major fleet upgrade in July 2015. The Vietnam flag carrier introduced the new livery during the 2015 rollout of its first Airbus A350-900 and Boeing 787-9 aircraft.
In June 2015, Alitalia introduced a new brand, aircraft livery and visual identity on an Airbus A330-200 as the Italian flag carrier revitalizes its business. It also announced product upgrades across all classes of service on its international widebody fleet.
Wizz Air: Before
Wizz Air old livery on A320.
Wizz Air unveils new livery: After
Photo: Courtesy, Wizz Air YouTube video screenshot
Newly listed Wizz Air celebrated its 11th anniversary in May 2015, which it used to unveil its new aircraft livery and branding. Its new Airbus A320 and A321 deliveries throughout 2015 will be in the new livery. Other initiatives in 201 include new uniforms with refreshed brand colors and new A321 interiors from November.
Southwest Airlines: Before
By Rob Finlayson
Southwest Airlines old livery on a Boeing 737-500
Southwest Airlines: After
Southwest Airlines in September 2014 unveiled a new logo and brand overhaul—named Heart—which it said puts the airline’s heart on display after a year of change for the Dallas-based carrier.
Etihad Airways: Before
By Rob Finlayson
Etihad Airways' old livery on a Boeing 777-300ER
Etihad Airways: After
Etihad Airways unveils new livery on a Boeing 787-9 in September 2014.
Linda Blachly is a content producer and editor for Air Transport World and Aviation Week. She joined the company in July 2010 and is responsible for producing features for Air Transport World’s monthly magazine and engaging content for the aviationweek.com. She is based in the Washington DC office.