is looking at expanding its sales outside the U.S. through more local partnerships in markets such as India.
“Most of the U.S. aircraft that are supplied the world over are naturally equipped with our advanced avionics [equipment],” Jay Little, senior Asia Pacific director of marketing and strategy, tells Aviation week. “Besides providing to the original equipment manufacturer, we plan to sell this equipment directly to international customers.”
The company has linked with Tata Power Co. to bid for supplying software-defined radio technology to the(IAF) and is considering other such partnerships. Rockwell Collins has responded to the IAF’s request for proposals and expects the contract to be awarded this year or next.
Under the terms of the agreement, Tata Power is the prime contractor and Rockwell Collins will provide technology for the team’s software-defined radio offering. “If selected, the team of Tata and Rockwell Collins plan to perform the majority of the program effort in India, providing faster delivery times, as well as more responsive in-country service and support for the customer,” Little says on the sidelines of the Aero India show.
Little believes that since India is trying to update systems across its navy, army and air force, there is a huge market for the company, which is looking at developing the equipment locally with other indigenous firms.
“In this process, we are looking at other partners including state-owned Bharat Electronics Ltd. and. for future deals in building advanced avionics solutions for the Indian military as well as commercial services,” Little says.
The U.S. company is showcasing its advanced avionics solutions for India including Pro Line Fusion flight deck for commercial and military aircraft, synthetic vision for helicopter displays, radio communications, engine instrument display system and a virtual avionics procedure trainer.
India’s recently announced defense budget cuts do not worry the company; Little says “this is a short-term phenomenon and such things don’t take the wind out of our sail.”