Your presentation was nice, but we will not be building an aircraft with an iPhone anytime soon.” Often, new approaches run up against doubts. But Airbus executives who have been promoting company digitalization believe the naysayers can finally be silenced. The airframer now has tangible evidence of the value of creating a digital continuum along the design and production process, not to mention with airlines and suppliers. The ongoing endeavor, which has crystallized in the Skywise ...

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