has found an innovative way to boost its ancillary revenue by wrapping an aircraft with advertisements for Nokia Lumia 800 smart phones.
“This virtual flying billboard, a Jet Airways–800 aircraft, will sport the tile interface of the new Nokia smartphone on its windows, as well as inside the aircraft,” says Manish Dureja, VP-marketing at Jet Airways.
The aircraft’s branding will also feature the names of Nokia employees responsible for the marketing initiative, acknowledging their contribution to the Nokia Lumia launch in India, he adds.
“After all, what could be more eye catching then a large aircraft coming in to land or take off with a brand being advertised on its entire fuselage,” he says.
The financial details of the marketing campaign have not been disclosed.