The subject of innovation is a passion of Boeing Chairman, President and CEO James McNerney. In a interview with AW&ST Editor-in-Chief Anthony L. Velocci, Jr., and Senior Business Editor Joseph C. Anselmo, he outlines his definition of innovation and explains why it is about much more than technical capability. AW&ST: What have you found to be the most meaningful measure of innovation? McNerney: How it improves the competitiveness of a customer or a consumer. That definition ...
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