Airlines expect mobile services will become mainstream and extend across the entire passenger journey by 2016, with 10% of ancillary revenues being generated through by mobile applications. However, airline passengers remain on the edge of really “going mobile” for travel, despite the fact that three-quarters of them carry a smartphone. A new SITA/Air Transport World Passenger IT Trends survey reveals that 63% of passengers use their mobile device for flight search, 58% for receiving ...
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