View With a BEER


We just wrapped the first day of MRO BEER (Baltics, Eastern Europe, Russia) in Vilnius, Lithuania. What a day!

Talking with many people here has prompted the following thoughts and facts:

1. Althought we tried to define this area for topic purposes, many people debated the definition of the region and what really constitutes the "region." You're right: MRO is a cross border industry that goes beyond the BEER borders. Is the Baltics, Eastern Europe and CIS a logical configuration? Perhaps no, but it concentrated our discussion around a region. (And yes, the BEER acronym seems to be popular.)

2. People really seemed to like having this focus and cross pollinating their contacts. One airline I met is seeking sources for line and base maintenance, training, spare parts support etc. He's here to find partnerships. Another gentleman from Finland is seeking contacts in Russia. A person is Russia is looking for MROs in the eastern part of Europe...

3. While we talked about a lot of trends from the region, maybe everything wasn't new to everyone. That's okay. I think attendees learned something and a few were glad to affirm what they suspected was happening in the region.

4. I asked a lot of people what they learned today, and two things often came up. First, don't burn your bridges because you never know who your next partners will be. People expect more consolidation and partnerships. Two, the big might not succeed: its the strongest who will survive. I wrote those two points in my notes, too.

Signing off from Vilnius for the day. See you tomorrow.

Please or Register to post comments.

From The Archives

Aviation Week is approaching its 100th anniversary in 2016. In a series of blogs, our editors highlight editorial content from the magazine's long and rich history.


Oct 8, 2015

The Case Of The Missing F-117 Parts (2001) 24

How AW&ST found out what had happened to the remains of a shot-down F-117....More
Sep 18, 2015

The U.S.-Russian Moon Landing That Never Happened (1963) 9

U.S. President John F. Kennedy is well known for the 1961 speech to Congress in which he made the Apollo program a national goal....More
Blog Archive
Penton Corporate

Sponsored Introduction Continue on to (or wait seconds) ×