Honeywell's 4 Tips To Boost Social Media Presence At A Trade Show #MROAM

Yesterday Aviation Week hosted the first #MROTweetUp here in Phoenix during the MRO Americas conference and exhibition. We had a big turnout and it was a great opportunity to meet in person so many people that we've only ever "met" on Twitter!

I asked Honeywell Aerospace’s social media specialist Farzana Scofield to say a few words during the #MROTweetUp about how Honeywell maximises its social media presence at trade shows. Farzana’s tips were well received by the audience so we wanted to share them with those of you that couldn't make it to the #MROTweetup. Here's what Farzana had to say:

Honeywell Aerospace uses social media in and around trade shows to build awareness for our products, advance pending news and build relationships and engage in conversations with attendees (from customers to partners to the media). Here are four tips we discussed:

Cater to your various audiences on social media: Different networks work for different people. Honeywell is on FacebookTwitterInstagramLinkedInGoogle+Flickr,YouTube and Sina Weibo, and we vary our content from time to time on these social networks. We use Twitter and Instagram for live updates at trade shows, Flickr to store photos from the event, and networks like Facebook and LinkedIn to summarize our activities.

Posts shouldn’t always be about your company. Share the love and fill your content opportunities with information about your suppliers and customers, like pictures from their booths. Is your company sponsoring part of the event? Promote sponsored activities.

Keep content interesting and open the lines of communication across businesses. At Honeywell, we work with our test pilots for our hashtag (#) campaign #testPlaneTuesday. We’ll periodically tie #testPlaneTuesday to a trade show, too.

Be seen. If you do nothing else, do this: Utilize the show hashtag when your organization is tweeting or on Instagram. The show organizers typically have a designated hashtag so that participants can follow along. Some organizers (like Aviation Week) will have a live hashtag feed streaming at the show. An added benefit? Your company’s followers can get a sense of what it’s like to be at the show, too.

Please or Register to post comments.

What's Things With Wings?

Aviation Week's civil aviation blog

From The Archives

Aviation Week is approaching its 100th anniversary in 2016. In a series of blogs, our editors highlight editorial content from the magazine's long and rich history.


Aug 27, 2015

Aviation Week Lifts Veil On Boeing B-52 Bomber (1952) 12

In 1952, Aviation Week provided the first details on the new Boeing B-52 bomber....More
Aug 14, 2015

Bonanza Travel Pays 3

The legendary Beechcraft Bonanza has an impressive production record, so perhaps the marketers back in 1949 were onto something when they coined the phrase "Bonanza travel pays."...More
Aug 14, 2015

Venerable Boeing 727 Prototype To Fly Again 28

The most famous 727, the prototype aircraft which would join United as N7001U, was delivered to the airline in October 1964 having served its time as a Boeing test aircraft....More
Aug 13, 2015

Aviation Week And The Bomb

Aviation News did not predict how nuclear weapons would change the world. But neither did anyone else....More
Aug 13, 2015

Collins Radar Takes The Ups And Downs Out Of Flying

Turbulence? Rockwell Collins had a solution for those bumpy rides in the early 80s with its WXR-700 Doppler Weather Radar....More
Blog Archive
Penton Corporate

Sponsored Introduction Continue on to (or wait seconds) ×