Delta Becomes Latest Airline To Support English Football

RSS

The love affair between English football clubs and international airlines continues, this time, with Delta Air Lines announcing a two-year sponsorship deal with Premier League club, Chelsea FC, owned by Russian tycoon Roman Abramovich. The London club will display Delta's logo at its Stamford Bridge home, but it won't be displayed on the club's kit. Samsung is Chelsea's shirt sponsor while Delta will be the official airline sponsor. The value of the deal hasn't been disclosed.

Delta is not the only U.S. airline to support an Engish club. American Airlines is the official airline sponsor of Fulham FC. That deal was struck in 2006.


In 2010 Turkish Airlines became the airline sponsor of Manchester United, replacing Air Asia as the official airline carrier. The airline's advertising campaigns have featured the club's players.


Last year Air Asia's Tony Fernandes took a majority share valued at £35 million in London club Queens Park Rangers. QPR's previous shirt sponsor was Gulf Air - that deal ended last year. 


Fernandes last week revealed on Twitter designs for a new club plane, which he says will be launched when the team is in Malaysia. 


But those deals are insignificant compared to the Middle East airline sponsorships. A 15-year, £100 million deal in 2004 with Arsenal put the Emirates logo on the team's shirts. The club's home in north London was rebranded The Emirates Stadium.

 

Etihad's ten-year, £400 million sponsorship of Manchester City is the largest deal of its kind. It has the club's home branded as the Etihad Stadium and the deal extends to shirt sponsorship.

Please or Register to post comments.

What's Things With Wings?

Aviation Week's civil aviation blog

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×