Airbus’s Supersize Seat

Airbus is starting to market a wider economy-class seat for its single-aisle product.

The goal is to help win campaigns in regions with high levels of obesity, such as in the U.S. Discussions with several airlines in North America are already underway, says Airbus head of aircraft interior marketing, Zuzana Hrnkova.

The two aisle seats in the narrowbody would be larger and measure 20-inches in width. The aircraft maker argues it can offer the option because the A320 is wider than the rival Boeing 737.

Use of the seat means the other two passengers will only have a 17-inch-wide seat, rather than an 18-inch-wide seat. However, Hrnkova notes the 17-inch seat is what is offered on the 737.

BE Aerospace is the seat provider. No name was given, but XWB (or extra wide behind) has an Airbus ring to it.

Airbus claims the premium pricing that could be offered represents around $3 million in net present value over 15 years – not exactly a fat profit, but any little bit may do for an airline hungry for revenue.

Tony Fernandez, AirAsia CEO and a big A320 customer is not a fan of the idea. He thinks it just adds complexity.

Please or Register to post comments.

What's Things With Wings?

Aviation Week's civil aviation blog

A Century of Aviation Week

Aviation Week & Space Technology is celebrating its 100th anniversary this year. In a series of blogs, our editors highlight editorial content from the magazine's long and rich history.


Aug 26, 2016

When Aviation Week Was Accused of Treason -- The Back Story Revealed 8

A 1957 revelation that the U.S. was tracking Soviet missile launches from a secret radar in Turkey has its roots in sleuthing of students from Kettering Grammar School in the UK....More
Aug 23, 2016

When Aviation Week Was Accused Of Treason 23

Aviation Week editors routinely get blowback when they write about sensitive topics, and the best example of that may be an October 1957 story that revealed the U.S. had been tracking Russian missile launches from advanced long-range radar units in Turkey....More
Blog Archive
Penton Corporate

Sponsored Introduction Continue on to (or wait seconds) ×