AdWords Of The Day: Boeing 787

RSS

Boeing may still have some work to do on big lithium-ion batteries, but its communications tactics continue to be cutting-edge. 

As noted in this space before, Brand B has been quite aggressive about taking its 787 message directly to its audiences. Last Friday's Tokyo briefing was no exception; a live webcast was backed (via Boeing's 787 media page) with a video of the presentation, a detailed graphic, and slides shown during the briefing.

Not resting on just its PR efforts post-Tokyo, the company is mixing in some new-school inbound marketing. Punching "Boeing 787" or "787" into Googleville today turned up not just the latest results, but a handy, (presumably) Boeing-placed ad, circled in the image below,  underscoring that the company's plan to un-ground its newest airliner has FAA's backing. 

Such moves beg the question: Once 787s are back in the passenger-hauling business, does Boeing's next AdWords buy revolve around "A350 XWB?"

Please or Register to post comments.

A Century of Aviation Week

Aviation Week & Space Technology is celebrating its 100th anniversary this year. In a series of blogs, our editors highlight editorial content from the magazine's long and rich history.

 

Dec 9, 2016
Article

John Glenn's 1962 Mercury Pilot Report For Aviation Week 10

In 1962, John Glenn wrote a detailed pilot report for Aviation Week after his historic and harrowing flight in Mercury’s Friendship 7....More
Blog Archive
Penton Corporate

Sponsored Introduction Continue on to (or wait seconds) ×