AdWords Of The Day: Boeing 787


Boeing may still have some work to do on big lithium-ion batteries, but its communications tactics continue to be cutting-edge. 

As noted in this space before, Brand B has been quite aggressive about taking its 787 message directly to its audiences. Last Friday's Tokyo briefing was no exception; a live webcast was backed (via Boeing's 787 media page) with a video of the presentation, a detailed graphic, and slides shown during the briefing.

Not resting on just its PR efforts post-Tokyo, the company is mixing in some new-school inbound marketing. Punching "Boeing 787" or "787" into Googleville today turned up not just the latest results, but a handy, (presumably) Boeing-placed ad, circled in the image below,  underscoring that the company's plan to un-ground its newest airliner has FAA's backing. 

Such moves beg the question: Once 787s are back in the passenger-hauling business, does Boeing's next AdWords buy revolve around "A350 XWB?"

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A Century of Aviation Week

Aviation Week & Space Technology is celebrating its 100th anniversary this year. In a series of blogs, our editors highlight editorial content from the magazine's long and rich history.


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