Ad Wars: Boeing’s Tinseth Fires Back


A number of you commented on our article on the UK Advertising Standards Authority's (ASA) ruling on the Boeing 747-8 advert that sparked a complaint (and those Pinocchio ads) from Airbus. 

The article includes Airbus’ response to the ASA ruling, outlining why John Leahy believes the regulator got it wrong. We also quote an airline industry source who tells us there is hardly any unit cost difference between the 747-8 and A380, but that data does suggest a trip cost advantage in excess of 20% for Boeing. 

Your reactions to Leahy’s comments and both airframers ads were mixed (read them here). 

Boeing’s Randy Tinseth has now fired back on his blog. “After the complaint, we defended our position and supplied plenty of material to back it up — and the ASA concluded that our 747-8 stats were well-substantiated.”

Tallying orders, Tinseth notes that Airbus hasn’t booked any firm orders for the A380 this year, while Boeing has bagged five firm orders for the 747-8 passenger variant.

His parting words on the subject: “While they worry about ads in Toulouse, we’ll stay focused on our sales campaigns and making the 747-8 even better. After all, the proof is in the performance.”

Please or Register to post comments.

What's Things With Wings?

Aviation Week's civil aviation blog

From The Archives

Aviation Week is approaching its 100th anniversary in 2016. In a series of blogs, our editors highlight editorial content from the magazine's long and rich history.


Sep 18, 2015

The U.S.-Russian Moon Landing That Never Happened (1963) 7

U.S. President John F. Kennedy is well known for the 1961 speech to Congress in which he made the Apollo program a national goal. Less remembered is his controversial offer two years later to cooperate with the Soviet Union on a manned lunar landing....More
Sep 10, 2015

Airbus A380 Is Your Hotel In The Sky (2001) 5

In a September 2001 advertisement, Airbus promised to bring glamour back to passenger travel with its new A380, comparing the double-decker airliner to a hotel....More
Sep 9, 2015

Pratt & Whitney's Record Behind the DC-6 Record (1947) 2

Pratt & Whitney takes to the cover of AVIATION to credit its Double Wasp engines for the DC-6's record transatlantic flight....More
Aug 27, 2015

Aviation Week Lifts Veil On Boeing B-52 Bomber (1952) 22

In 1952, Aviation Week provided the first details on the new Boeing B-52 bomber....More
Blog Archive
Penton Corporate

Sponsored Introduction Continue on to (or wait seconds) ×