Bell Drops Helicopter From Name

LONDON—Bell Helicopter has dropped the term “Helicopter” from its name in a radical rebranding. Launching the new branding on Feb. 22, CEO Mitch Snyder said the term helicopter had become “very confining ... this is a company redefining flight,” but “this does not mean we are not going to keep...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.