Low-fare carriers change strategies to broaden their customer bases
When asked about the future of the low-fare airline industry, Vueling CEO Alex Cruz has a simple answer: “We will grow and the legacy carriers will shrink.” But that is only the short version of a more complex story. While most low-fare carriers are continuing to grow, strategies and behavior patterns are changing, particularly in Europe. EasyJet is introducing assigned seating and has started selling its tickets through global distribution systems (GDS). Vueling Airlines, Norwegian Air ...
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