Virgin Australia has selected a Wi-Fi-delivered inflight entertainment (IFE) system that moves content from seatback screens to passengers’ own devices.

The BoardConnect system, developed by Lufthansa Services, will be installed from mid-2012. It will enable passengers to access video and audio content on their laptops, tablets and other personal entertainment devices. The two companies have signed a memorandum of intent covering production and installation. Virgin America is another customer of the system.

Virgin Australia says the increasing number of passengers carrying their own viewing devices on board makes it clear this is the direction IFE is heading. According to website Australian Business Traveler, the carrier will start introducing the system on its domestic Boeing 737-800 fleet.