Virgin Atlantic Airways' choice to recruit American Airlines executive Craig Kreeger as CEO indicates the London-based airline is preparing for a new chapter in its history, jettisoning its historic independent streak to embrace a future as a fully fledged network carrier and possible alliance member. But the new CEO will have his hands full. Since its launch in 1984, Virgin Atlantic has followed a straightforward course operating as a non-aligned, customer-centric point-to-point ...

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