Fireflywill operate leased 737-800s,but is considering A320s for future fleet
AirAsia is Southeast Asiaâ€™s largest low-cost carrier, but it will face new competition from Malaysia Airlinesâ€™ (MAS) Firefly, which will begin operating Boeing 737-800s this month. MAS mainline had been vying against AirAsia by discounting excess seat inventory through â€śeveryday low faresâ€ť promotions. â€śBut by doing that, you run the risk of diluting your brand value,â€ť says MAS Managing Director and CEO Azmil Zahruddin. â€śWe see that Qantas and Jetstar have been quite successful,â€ť he ...
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