AirAsia is Southeast Asia’s largest low-cost carrier, but it will face new competition from Malaysia Airlines’ (MAS) Firefly, which will begin operating Boeing 737-800s this month. MAS mainline had been vying against AirAsia by discounting excess seat inventory through “everyday low fares” promotions. “But by doing that, you run the risk of diluting your brand value,” says MAS Managing Director and CEO Azmil Zahruddin. “We see that Qantas and Jetstar have been quite successful,” he ...


"Malaysia’s Firefly To Move Aggressively Against AirAsia" is Premium Content. Subscribing will provide full access to this article as well as the opportunity to access:
-- Critical intelligence on the global aviation, aerospace & defense industries
-- Consolidated, comprehensive coverage of the programs and technologies shaping the industry
-- And much more…

Already registered? here.