Ancillary revenue remains elusive for most Latin American carriers, as customers prefer full-service flights even when given the choice of lower fares, say airline executives from across the region. But the task of raising ancillary revenues is not impossible. Mexican low-cost carrier Volaris found considerable resistance to its unbundled fares when it launched in 2006, Chief Commercial Officer Holger Blankenstein told Aviation Week on the sidelines of the recent ALTA Airline Leaders ...
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