JetBlue Airways’ mobile device team is talking to the low-cost airline’s marketing teams about future uses for a new JetBlue iPhone application that can send location- and time-based notifications to customers. Today JetBlue is using the “push notifications,” which can send information to users even when the app is not in use if the customer enables the feature, to send notices, such as up-to-the-minute information on the traveler’s flight. One key feature of the new app, however, is ...
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