HBC GAINING TRACTION WITH AD CAMPAIGN, BUT EXPERT SAYS MORE IS NEEDED

The latest Hawker Beechcraft ad campaign has generated about 20 interviews and received coverage by more than 200 media outlets in the U.S. and abroad. Launched just a month ago (BA, Feb. 16/74), the campaign has given the company a platform to support the industry in the media in the short term and...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.