John M. Bingham President and CEO, Piaggio America, West Palm Beach, Fla.; Chief Marketing Officer, Piaggio Aero Industries, Genoa, Italy Britisher Bingham's career in transportation, but began at low altitude — specifically, pitching Renault cars in France, the U.K. and Ireland. In time, however, he saw his allegiance to the Union Jack rather than Le Tricolor as a limiter, so he began managing a third of the U.K for Rolls-Royce and Bentley automobiles. In 1989, his success there ...


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