Embraer loves disruptive change. When the $7.6 million Phenom 300 enters service late this year, it could shatter traditional price vs. value expectations in the super light jet market segment, just as Embraer’s Phenom 100 did in the entry level jet sector in 2008. While Embraer is positioning the Phenom 300 as a light jet, it’s clearly in the next class up from any aircraft within a million dollars of its price tag. Compared to most other light jets, it’s bigger and faster, it has a lower ...

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