Remember the "simple" Cessna Citation 500 of 1971? Similar to the CitationJet, the Citation 500 -- the aircraft then chairman Dwayne Wallace had initially called the "Fanjet 500" -- was the basis for a whole family of derivative products that leveraged a moderate initial investment in the first aircraft. Like the CJs, each derivative product in the Citation 500 family offered more cabin space, more speed and better capabilities. And each derivative cost a small fraction of the price of ...

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