Boeing Able To Price 737 MAX At A Premium To Current Narrowbody

Despite the customary “price pressure” of introducing an updated model against strong competition from the Airbus A320NEO, Boeing is seeing a payoff from the improved fuel technology offered in its re-engined 737 MAX from customers who are willing to pay a premium above current models to get it...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.