American is testing a text messaging system allowing its top 1,000 customers and 30 flight attendant pursers to report problems and offer compliments. "The tool gives the customers and pursers the ability to quickly contact American via text message. The test is running June 1 through Aug. 31," said spokesman Tim Smith. "We will evaluate the effectiveness of the program then." The purpose of the test is to see if passengers can quickly report issues with two areas of American's ...


You must have an Aviation Week Intelligence Network (AWIN) account or subscribe to this Market Briefing to access "American Tests Text Message System For Top Customers".


Current Aviation Week Intelligence Network (AWIN) enterprise and individual members: please go to for access.


Not currently a subscriber? Click on the "Learn More" button below to view subscription offers.

Already registered? here.