Airbus is at a crossroads. It needs to address its major twin-aisle product line disadvantage to Boeing, while simultaneously implementing organizational reforms that could leave the company with less cash for new product development. The European jet maker faces three particular challenges. First, it must decide how best to compete with Boeing's 787-8/9 for long, thin international routes. For years, Airbus has relied on its A350-800 to compete in this class, despite a widespread ...


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