Virgin Australia is selling a minority share of its frequent flyer business to a prominent Asia-Pacific investment group in a move that will yield A$336 million ($314.1 million) for the airline. The carrier announced the sale on the same day that it reported a net loss of $A355.6 million for the fiscal year ending June 30, 2014. Just a day earlier, rival Qantas revealed its decision to not sell a partial stake in its own frequent flyer program after carefully considering such a step. Under ...
THIS CONTENT REQUIRES SUBSCRIPTION ACCESS
You must have an Aviation Week Intelligence Network (AWIN) account or subscribe to this Market Briefing to access "Virgin Australia Sells Stake In Frequent Flyer Program".
Current Aviation Week Intelligence Network (AWIN) enterprise and individual members: please go to http://awin.aviationweek.com for access.
Not currently a subscriber? Click on the "Learn More" button below to view subscription offers.