Southwest Airlines’ newly announced flights from Dallas/Love Field (DAL) to the Bay Area illustrate the airline’s shifting strategy as it moves from a traditional low-cost carrier to a model more similar to the legacy airlines’ and may augur more service between the close-in Dallas airport and California. The new flights, being heavily marketed as “setting LUV free,” are made possible by October’s expiration of the Wright Amendment, which limited long-haul ...


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