Southwest Airlines’ newly announced flights from Dallas/Love Field (DAL) to the Bay Area illustrate the airline’s shifting strategy as it moves from a traditional low-cost carrier to a model more similar to the legacy airlines’ and may augur more service between the close-in Dallas airport and California. The new flights, being heavily marketed as “setting LUV free,” are made possible by October’s expiration of the Wright Amendment, which limited long-haul ...


You must be a paid subscriber to access "Southwest’s DAL-SFO Flights Could Grow As Carrier Tests Market".


Current Aviation Week Intelligence Network (AWIN) enterprise and individual members: please go to for access.



Not currently a subscriber? Click on the "Learn More" button below to view subscription offers.

Already registered? here.