Spirit Airlines has shifted to an unusual marketing campaign acknowledging many of its shortcomings in addition to promoting fares that are lower than most of its competitors. In the newest part of that strategy, launched this week, Spirit is offering 8,000 frequent-flier miles to customers who visit its website to write a short complaint (140 characters maximum) about it or any other airline. It’s the type of edgy campaign the airline is known for--a chance to win eyeballs across free ...

THIS CONTENT REQUIRES SUBSCRIPTION ACCESS

You must be a paid subscriber to access "Edgy Ads Back Spirit’s Consumer Education Campaign".

 

Current Aviation Week Intelligence Network (AWIN) enterprise and individual members: please go to http://awin.aviationweek.com for access.

 

Not currently a subscriber? Click on the "Learn More" button below to view subscription offers.

Already registered? here.