Spirit Airlines has shifted to an unusual marketing campaign acknowledging many of its shortcomings in addition to promoting fares that are lower than most of its competitors. In the newest part of that strategy, launched this week, Spirit is offering 8,000 frequent-flier miles to customers who visit its website to write a short complaint (140 characters maximum) about it or any other airline. It’s the type of edgy campaign the airline is known for--a chance to win eyeballs across free ...


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