The balance between Boeing and Airbus in one of the world’s most important air transport markets is shifting with Japan Airlines’ (JAL) firm order for 31 A350s, and the consequences will likely be transformational. The JAL win is so significant because Boeing still has about 90% of the country’s airframe market. Not only are other Japanese carriers—All Nippon Airways (ANA), in particular—now more likely to order Airbus aircraft, the rationale for the close industrial tries between Boeing ...

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