Based in the UK, Rupa serves as Editor-in-Chief of AviationWeek.com, overseeing website content development and audience engagement including social media outreach.
In her broader role as Director, Digital Content Strategy for the Aviation Week Network, she is responsible for leading projects that continue to grow the Aviation Week brand's digital engagement with the global marketplace.
Rupa leads a team that has twice been awarded the Aerospace Media Award for Best Integrated Social/Digital Media and achieved finalist status for the 2014 Jesse H. Neal Business Journalism Awards in the Best Use of Social Media category. She was also part of a team responsible for the digital development of Aviation Week's Paris Air Show app, which won the 2011 B2B Magazine social media awards.
Rupa started her career in 1998 and has worked across the full communications mix in the business and leisure travel industries. Prior to joining Aviation Week’s editorial team in 2010 she led multi-stakeholder communications at London City Airport.
Rupa is co-chair of the Online News Association (ONA) in the UK.