Based in the UK, Rupa is responsible for leading projects that continue to grow the Aviation Week brand's engagement with the global marketplace. As Editor-In-Chief of AviationWeek.com, she oversees content development and audience engagement including social media outreach. She runs Aviation Week's digital operations at major air shows and events, and is leading content marketing for Aviation Week's centennial in 2016.
Rupa leads a team that has twice been awarded the Aerospace Media Award for Best Integrated Social/Digital Media and achieved finalist status for the 2014 Jesse H. Neal Business Journalism Awards in the Best Use of Social Media category. She was also part of a team responsible for the digital development of Aviation Week's Paris Air Show app, which won the 2011 B2B Magazine social media awards.
Prior to joining Aviation Week’s editorial team in 2010 she led multi-stakeholder communications at London City Airport. She is co-chair of the Online News Association (ONA) in the UK.